Digital Marketing Course
Learn how to find and convert customers online.
Learning digital marketing will be one of the best investments you’ll ever make for yourself.
Bootstrap Marketing is an 8 Week Digital Marketing Course that’s perfect for anyone looking to:
Start their own online business
Become a digital nomad
Level up their marketing career
Digital marketing can help you massively increase your traffic and sales online (and offline!).
Are you interested in this Digital Marketing Course?
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When done correctly digital marketing can increase your website traffic, reduce your cost per customer, increase your average order value and thus increase your ROI overall.
What is digital marketing?
Digital marketing is the process of connecting businesses and customers at the right time with the right message. The core difference between traditional marketing and digital marketing is that digital allows you to attribute spend and measure campaigns instantly.
Digital marketing has transformed advertising from “buying attention” to “earning attention.”
What is there to learn in a digital marketing course?
A great digital marketing course should teach you the digital rules of online customer experience. Digital marketing courses teach you how to get in front of your customer online. They teach you how to drive targeted traffic to your site and how to maximise your spend through various strategies.
What is the best digital marketing course?
The best digital marketing course teaches you how to bootstrap your online marketing.
At a minimum, a digital marketing course should teach you how to effectively use the following channels and platforms:
Organic Search (i.e SEO)
Paid Search (i.e AdWords)
Social Media Marketing (i.e Facebook, Instagram & Linked In)
Email Marketing (Automated emails, drip emails and so on)
Data analytics (such as Google Analytics)
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Is Digital Marketing a Good Career?
Digital marketing skills are in high demand across the world. E-commerce is now an intrinsic part of our everyday lives with over 93% of all purchases starting with an online search.
According to the Digital Marketing Institute by 2020 there will be over 2 million new digital jobs expected in the U.K alone, with not enough digital professionals to fill them.
Up-skilling in Digital Marketing enables students to future proof their careers. No only will you have a competitive advantage, but you will have the skills to enable you to directly attribute your output to a businesses bottom line.
Digital marketing has transformed marketing departments from being viewed as ‘subjective’ and ‘nice-to-have’ teams to imperative and crucial business functions.
Marketing professionals can now directly attribute their spend to their traffic, leads and customers. We are able to instantly verify or refute business initiatives within 24 hours.
Success Stories 🙌
Meet two of the students who applied the teachings of Bootstrap Marketing. 🙌🙌🙌
What’s included in Bootstrap Marketing’s Digital Marketing Course?
The Bootstrap Marketing Digital Marketing Course is a course that’s focused on helping your to validate or refute all business ideas and initiatives.
It teaches you how to effectively use the the most powerful tools online. The digital marketing course covers the following areas:
How to forecast your customer acquisition cost (CAC)
User demand analysis - through keyword research
Organic Search - Search Engine Optimisation (SEO)
Paid Search - AdWords, Google Shopping, Display
Social Media Marketing - Facebook & Instagram
Conversion Rate Optimisation:
On site optimisation
Split tests, Multivariant Testing
Retention & Referrals:
Retention Marketing through Drip & Trigger Emails
Google Analytics (GA)
Google Tag Manager
Facebook Pixel Retargeting
User Journey Mapping & Flows
Who teaches Bootstrap Marketing?
I built and scaled Hometime's marketing function, decreased their cost per acquisition by 50% and helped increase revenue by 750% in 18 months.
Now a "Bootstrap Marketing" coach that has helped over 20 startups triple their conversions and more than halve their marketing spend in under 6 months.
Rosa-Clare is an entrepreneur, a teacher and an expert in startup marketing. With a background in tech startups, Rosa was a founding member and leader of Hometime, an Airbnb management business.
Applying her e-commerce knowledge to lead generation, Rosa was able to increase Hometime's conversions by 460% in less than 3 months.
Rosa-Clare was pivotal in the businesses 750% revenue growth in under 18 months. Now, Rosa runs an online marketing course and coaching business that helps startups to bootstrap their marketing to avoid using expensive digital agencies.