Bootstrap
Marketing

An online digital marketing bootcamp to teach you how to bootstrap your marketing.

 

Get a copy of workshop slides here

 
 

Got a great idea but don't know where to start?

Bootstrap marketing is a 10 week online bootcamp on how to kickstart your digital marketing. This guided course is designed to inspire your best ideas, kickstart your start-ups growth and motivate you to discover new markets. 
 

 
bootstrap.marketing.digital-online-course
 
Bootstrapmarketing-digital-marketing.
 
 
 

What will I learn?

Regardless of your current skill level, or where you're at now, this course will help you get excited about your next steps. 

Together we will learn: 

  • The skills & tools required to enable you to take your marketing to the next level.

  • Paid Adwords & Search Engine Marketing (SEM)

  • Understand 'Data Driven' marketing with a particular focus on Google Analytics & CRM.

  • Campaign set up
    You will learn how to gain proficiency in social advertising on Facebook, Instagram, AdWords & other platforms.

  • Data, reporting & optimisation
    Develop and plan a campaign driven by data and paid-search strategies. Then learn how to measure key performance indicators.

 

 

 

Bootstrap Marketing
Course Plans

 

 
 

'Do it Yourself' Plan

$200 one off payment.

Lifetime access to the digital marketing course

Move through the course at your own pace and come back to each lesson as it becomes relevant to you.

Monthly bonus courses on strategy, tracking and entrepreneur interviews
 

You choose your start date.

'Do it Together' Plan

$150 per month
 

Lifetime access to the digital marketing course

Each month you and I will have a 1 hour strategy session. We can work through your digital strategy, business plan or anything else you need help with.

Monthly bonus courses on strategy, tracking and entrepreneur interviews

Monthly 1:1 marketing strategy sessions with me. (1 hour) 

You choose your start date.

 
 

The course details: 

 

Week 1: 

What is digital marketing? 

Paid search, Adwords & SEM

Week 2:

Data driven marketing

Week 3:

Paid social media

Week 4:

Landing Pages, UX & Lead pages

Week 5:

SEO

 

Week 6:

A/B testing & marketing optimisation

Week 7:

CRM & Email marketing

week 8:

Content Marketing & Organic Social Media

Week 9:

Digital Marketing Strategies & Channels

Week 10:

Referrals & Affiliation Strategy & course wrap up.

 

One day, or day one?